★ 4.8 (6 Reviews)


Mastering Posing in Portrait Photography is a practical, image-driven guide for photographers who work with real people—not models—and want to create portraits that feel confident, flattering, and emotionally alive.
Written by master photographer Jeff Lubin, this Print Replica Edition features 119 full-page studio portraits, each paired with professional posing instruction, coaching language, and actionable advice. While a select number include detailed lighting diagrams, every image is designed to teach you how to see, direct, and sculpt the human form with purpose.
You’ll learn:
How to pose men, women, children, couples, and groups with clarity and control
How to correct posture, guide hand placement, and create natural flow through the body
What to say to clients during a session to help them relax and respond
How to troubleshoot real-world challenges like uneven features, slouching, or stiff expressions
How to work with people of all ages, sizes, and confidence levels to bring out their best
This is not a collection of trendy poses—it’s a timeless reference built on over 40 years of real studio experience. Whether you're new to portrait work or looking to refine your skills, this book will sharpen your eye, strengthen your authority, and help you create portraits that clients cherish for a lifetime.
It’s about branding, client connection, and smart business.
The Professional Photography Playbook by Master Photographer Jeff Lubin gives you the exact strategies he used to build a 7-figure studio.
Inside, you’ll learn how to:
Define your signature style
Attract high-paying clients
Nail natural light and studio setups
Confidently close sales (even over Zoom)
Build lasting marketing partnerships
You’ll also get tools to overcome self-doubt, use Instagram strategically, and run profitable, smooth sales sessions.
Whether you’re new or ready to scale, this is your guide to a thriving, high-end photography business.
I have just finished reading this book by Jeff Lubin. I found it was packed with a lot of very practical steps to help grow my photography business. I also loved that there were a few photographs showing the beautiful photography that lends itself to the high end market that he talks about. I think this book is a must for other photographers like myself who are trying to get more customers and make better sales.
Easy to read and very specifically helpful. I was interested in what makes a high end piece so much better than the department store photography departments. You know Lubin's works are far superior just looking at them but now I better understand why.
Excellent Knowledge.









