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Jeff Lubin
Master Photographer
Bestselling Author
From the world of high-end photography to high-stakes fiction - guiding creatives in both business and storytelling
Jeff Lubin
Master Photographer
Bestselling Author
From the world of high-end photography to high-stakes fiction - guiding creatives in both business and storytelling
Welcome. I’m Jeff Lubin - photographer, coach, and now, fiction author.
For over 40 years, I’ve helped photographers around the world master their craft, raise their prices with confidence, and build multi-million-dollar studios.
My bestselling guides like The Playbook share the exact mindset and tools that helped me get there.
Now, I’ve stepped into storytelling with my novel Lens of Deception—a gripping psychological thriller that blends espionage, AI, and personal betrayal. It's already turning heads on Amazon.
Whether you're here to elevate your creative career or escape into an unforgettable story, I'm glad you're here.
Jeff Lubin
MY BOOKS
Explore All My Titles
Real Lessons from a Real Studio Life These aren’t theory books. They come from decades of real-world experience—what worked, what failed, and what finally helped me succeed. I wrote each one with a single goal: to help photographers like you grow stronger, sharper, and more confident in both your craft and your business.
Non-Fiction
The Professional Photography Playbook
Non-Fiction
Becoming A Successful, Professional, High-End Photographer
Non-Fiction
The Professional Photography Playbook
Non-Fiction
Becoming A Successful, Professional, High-End Photographer
Non-Fiction
The Photographer's Mindset
Fiction
Lens of Deception
Non-Fiction
Mastering Posing in Portrait Photography
Non-Fiction
The Photographer's Mindset
Fiction
Lens of Deception
Non-Fiction
Mastering Posing in Portrait Photography
Free Resources to Grow Your Business
Get access to expert strategies, actionable guides, and business growth tips—all designed to help you scale your photography brand with confidence. Whether you're looking to attract more clients, price your services profitably, or streamline your workflow, these free resources will give you the tools you need to succeed.
Auctions Marketing – Grow Your Business Through Donations
Harness the power of charity auctions to showcase your artistry, attract new clients, and elevate your brand.
Retirement Planning for Photographers
Financial security isn’t just for traditional careers—photographers can build a stable retirement too! This free eBook walks you through strategic steps to navigate unpredictable income, grow your savings, and confidently plan for your future.
7 Sales Phrases That Turn Portrait Browsers Into Buyers
Words matter — especially in the sales room. In this free guide, Master Photographer Jeff Lubin shares the 7 exact phrases that have helped him close millions in high-end portrait sales. These simple, powerful lines create emotional connection, build trust, and guide clients from “just looking” to proudly investing in their legacy.
Make Your First Million
Ready to take control of your financial future? This free eBook breaks down 17 key principles to help you build wealth, create opportunities, and reach your financial goals with confidence.
ABOUT JEFF
Jeff Lubin is a Master Photographer, bestselling author, and creative entrepreneur.
With over 40 years in the industry, he’s built a 7-figure portrait studio, photographed celebrities and judges, and coached thousands of photographers toward confidence and financial success.
Today, he’s also a novelist, bringing emotional depth and suspense to the page with Lens of Deception.
From a struggling startup in the suburbs of Washington D.C. to building one of the most respected portrait studios in the country, Jeff’s story is about persistence, vision, and reinvention.
He began as a solo photographer with a dream—and over four decades, that dream evolved into a multi-million-dollar business, helping redefine what a high-end photography experience could be.
With over 40 years in the industry, he’s built a 7-figure portrait studio, photographed celebrities and judges, and coached thousands of photographers toward confidence and financial success.
Today, he’s also a novelist, bringing emotional depth and suspense to the page with Lens of Deception.
From a struggling startup in the suburbs of Washington D.C. to building one of the most respected portrait studios in the country, Jeff’s story is about persistence, vision, and reinvention.
He began as a solo photographer with a dream—and over four decades, that dream evolved into a multi-million-dollar business, helping redefine what a high-end photography experience could be.
quick links HOME | MEET JEFF | BOOKS | COACHING & MEMBERSHIP | FREE RESOURCES
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