In this bold and deeply honest guide, acclaimed portrait artist and studio expert Jeff Lubin delivers the one thing most photography books leave out: the inner game. If you’ve ever struggled with imposter syndrome, hesitation, fear of rejection, or burnout from trying to please everyone—you’re not alone. And you’re not broken. You just need a mindset that matches your mission.

The Photographer’s Mindset goes far beyond technique. It dives into the emotional, psychological, and practical shifts required to show up with confidence, set real boundaries, and price your work with the conviction it deserves. Drawing on decades of experience at the highest level of the industry, Lubin shows you how to stop waiting for permission—and start building a business that reflects your true worth.

Whether you’re just starting out or feeling stuck in the middle of your career, this book is your roadmap to clarity, courage, and creative alignment.

This book is not about being fearless. It’s about moving forward anyway.

Part three of Jeff Lubin’s powerful photography success series, this volume completes the journey:

• Becoming a Successful Professional — The mindset of excellence

• The Professional Photography Playbook — The systems of success

• The Photographer’s Mindset — The emotional fuel to rise and stay strong